In today's business world, the distributed team model—where remote team members are connected through technology—has become the norm. This setup allows companies to hire the best talent regardless of location. However, maintaining a thriving company culture in such an environment is challenging and puts even the best cultures to the...

A lot of companies are firing their chief marketing officers (CMOs) and marketing agencies because they aren’t seeing the results they want. The big question is, why can’t businesses achieve their revenue goals? Is it because the people are not skilled enough, they’re using the wrong tools, or their strategies...

Many people don’t start big projects like going digital because they don’t know where or how to begin. We’re going to fix that now. The simplest way to start a digital transformation is to map out every interaction in your prospects' buyer journeys, and keep mapping even after they become...

  Businesses use various systems to run smoothly. They have systems for paying bills, hiring, firing, and producing goods or services. These systems help businesses grow efficiently. However, when it comes to making money, many businesses don’t have a clear system. They rely on different groups of people working randomly...

Not all CEOs view revenue in the same light. Some are comfortable with the ebb and flow of business, while others enjoy steady success across the board. However, many CEOs find themselves bewildered about navigating revenue challenges effectively. For those CEOs struggling with revenue issues, there's much to appreciate and...

You can only truly love your business if it’s growing and thriving. This sentiment isn’t just for Valentine’s Day—it’s a year-round truth. Loving your business means more than just passion; it’s about seeing real growth and profit that align with your aspirations when you started or took over the company....

Everyone likes to compare their performance to others, whether in sports, health, or business. For example, in pickleball, players use ratings to gauge their skills relative to others, and in healthcare, bloodwork results are compared against normal ranges to assess health. But how do you measure and compare your business's...

In the past, CEOs would simply hire more salespeople to grow their business. Today, they realize that equipping their existing reps with the right tools and techniques can significantly boost revenue. Here are five new tools and tactics that can help sales teams hit their quotas: 1. Lead Scoring Lead...

Many business leaders might feel they didn’t achieve their revenue goals. This is often because they’re missing something essential: a revenue generation system. Most businesses have systems for finances and hiring, but not for generating revenue. What Is a Revenue Generation System? A revenue generation system is crucial for growth...

It means that generating leads for any business is increasingly challenging. It requires specific skills, expertise, and tools. What worked last year may not work this year. The playing field is changing, and so must your strategies. To navigate these uncertain waters, you need a well-designed go-to-market strategy that makes...