Not getting enough email signups on your ecommerce website? This is an all-too-common challenge that many online store owners face.
Using email marketing as part of your marketing strategies is a powerful way to skyrocket your ecommerce website. But to add email marketing to your arsenal, you’ve got to have a strong email list and a steady rate of sign-ups.
If you’re looking for proven and tested tips to boost your email sign-ups, then this article will help you with just that.
11 Proven Newsletter Signup Strategies for 2024
Let’s explore the 11 proven email sign-up strategies designed to navigate the evolving digital realm and capture audience engagement effectively in 2024.
1. Segment Your Newsletters Based on Interest
One size does not fit all in the realm of email marketing. That’s exactly why providing sub-newsletters tailored to specific interests has emerged as a powerful strategy for engaging diverse audiences.
Individuals often harbor distinct preferences, needs, and concerns related to a product or service. The solution is to collect information about your email subscribers and segment them based on the collected data. Then send relevant content to each subgroup, so email subscribers receive information that resonates more deeply with their concerns and preferences.
Example: Kiss My Keto’s multi-step popup collects email addresses while also learning about visitors’ interests. This segmentation ensures that recipients receive content and product recommendations that are not only relevant but also valuable, fostering a stronger connection and loyalty to the brand.
2. Offer Daily Exclusive Deals
The prospect of “daily deals” or a “deal of the day” makes customers want to return to your website over and over again. A newsletter that pushes these “daily deals” out to your email list is very useful and gives your website visitors a reason to sign up and read the newsletters you send every day.
Example: Solid Signal, a supplier of audio-visual equipment, offers to mail daily deals to subscribers of its newsletters.
3. Use an eBook as a Hook
Another powerful opt-in tactic involves using eBooks as a compelling hook to entice individuals to sign up for newsletters. By offering an immediate gift in exchange for an email address, businesses can effectively overcome the hesitancy that often accompanies sharing personal information in today’s online landscape.
Example: The Turmeric Co. uses a recipe book to collect email addresses from website visitors.
4. Offer Prizes to Win
The possibility of winning can be a very powerful motivator. Prizes can vary—you can have an indirect prize in the form of a gift certificate or a direct prize in the form of a product or service you offer for sale.
Example: Team Express, a sports retailer, offers the chance to win a $250 gift certificate for their newsletter subscribers.
5. Offer a Special Discount to Subscribers
Discounts can be a very effective motivator for people to provide their email addresses, especially when the discount is applied immediately. You can even pair the discount offer and the prompt to subscribe with an interactive trigger.
Example: Coffee for Less provides an immediate $5 off for first-time newsletter subscribers. Vegetology offers a mystery discount in exchange for email subscriptions.
6. Offer Free Shipping to Subscribers
Shipping costs can sometimes be quite substantial. Subsidizing this is one way you can cut prices without actually cutting prices. Offering this in exchange for a newsletter subscription will boost the conversion rate of your signup forms.
Example: Oka.com uses a popup to promote its free shipping offer for the subscriber’s next order.
7. Give Multiple Reasons to Encourage People to Sign Up
What content do you use for your newsletter signup prompt? Use powerful words such as “save,” “free,” “best,” “special,” and “exclusive” to drive home your message of cost savings for would-be subscribers.
Example: Camping World, a one-stop-shop for recreational vehicle enthusiasts, uses several words—best, red-hot, deals, specials, exclusive—to encourage subscribers.
8. Make Your Offer Relevant and Urgent
The more relevant your offer looks, the more signups you will get. Use any special event or holiday to increase urgency. This also helps the message feel less generic and more worthwhile to your customer at the time.
Example: Wine Enthusiast gives new subscribers access to special holiday promotions with an urgent and relevant offer.
9. Show a Sample Newsletter
Showing a sample of the newsletter will reduce confusion and increase the chances that someone who subscribes will stay for the long run. Providing a preview helps set clear expectations for potential subscribers.
10. Make Your Signup Form Sticky
To ensure that your newsletter subscription form is always available no matter how far down someone scrolls into a page, implement it as a floating sticky bar.
Example: Groupon has a sticky subscription form overlay that follows the user as the page is scrolled, ensuring visibility at all times.
11. Use Exit-Intent Popups to Boost Signups
Exit-intent popups are designed to keep visitors on your website and boost your email list. Whenever a visitor tries to leave your site, a popup appears with a message, giving you a final chance to get your visitors to sign up for your list before they leave your site.
