Creating effective ads for your product or service, whether on Facebook, YouTube, Instagram, or Google, involves three key steps that ensure your ads will sell every time. These steps have been successful in various campaigns, and we’ll share them with you in this post. If you need expert help with your Facebook ads, contact our agency for a custom quote.
Step #1: Identify What Your Audience Cares About
Start by listing what your audience cares about most related to your product or service. This list is crucial for creating ads that resonate. Many businesses make the mistake of focusing on their company’s highlights, like awards and features, but customers are more interested in how the product benefits them.
For example, if you sell dishwashers, instead of highlighting a special cleaning feature, emphasize that users won’t have to pre-wash dishes. People want to know how your product helps them, not the technical details.
To create this list, you need to understand your target audience deeply, knowing their pain points and goals. This may involve extensive research. Different segments of your audience may care about different things, so tailor your message accordingly. For instance, younger homeowners might prefer a quieter dishwasher, while older homeowners might appreciate not having to hand-wash dishes.
Remember, offering discounts won’t help if you’re targeting the wrong audience or not addressing their real concerns.
Step #2: Create a Relatable Scenario
Use your list from step one to create ads that show scenarios your audience can relate to. Whether using video or carousel ads, make sure your ads reflect the experiences and challenges of your target market.
For instance, for a dishwasher ad:
- Show a young mom frustrated because the dishwasher’s noise wakes her baby, addressing the need for a quieter machine.
- Show an older woman or busy parent tired of pre-washing dishes, emphasizing the convenience of your product.
These scenarios should be relatable and demonstrate that you understand your audience’s needs. You don’t need a big budget to create effective ads; even simple smartphone videos or carousel ads can work well.
Step #3: Target the Right Audience with the Right Budget
Your ad’s success depends on delivering it to the right people with the right budget. Effective ads don’t rely on fancy copywriting tricks; they need to communicate how your product or service helps the audience.
Choose the right objective for your campaign, likely focusing on conversions or leads. Target your specific audience in the ad set level and set a budget that ensures your ad is seen. We recommend at least $500-$1,000 per month as a minimum.
Facebook Ads Manager can show you the potential reach of your audience based on your budget. Make sure you are targeting the right people. If you have the right message but send it to the wrong audience, or vice versa, it won’t work.
Consider A/B split testing different audiences and ads to see which ones perform best. Keep in mind, more ads mean a bigger budget.
In summary, find out what your audience cares about, create ads that show you understand their needs, and ensure those ads reach them with proper targeting and budgeting. This approach will help you create ads that really sell.
