First 3 Steps to Marketing a New Business
If you have a new business and you’re wondering how to start marketing it, you’re in the right place. We’ll explain three easy steps to help get your business noticed through effective marketing.
Step 1: Set Up Social Media Accounts
First, create business accounts on social media. Even if social media isn’t your main strategy, it’s important to be there. People often check social media to see if a business is real before they buy anything.
- Trust: People want to know they are dealing with a real company and not a scam.
- Social Proof: They want to see that other people like and use your product or service.
- Direct Access: Customers may have questions, and social media allows them to contact you directly.
Most people are more likely to buy from a business after a good experience on social media. So, it’s important to stay active on the platforms where your target audience spends their time. You don’t need to be on every platform; just choose one or two that fit your audience.
After setting up your accounts, start posting content. Organic (free) content is a good place to start. It doesn’t have to be complicated and can be adjusted to how much time you can spend.
Step 2: Plan Your Advertising Budget
Posting on social media is great, but to reach more people, you might need to spend some money on ads. Decide how much you can spend on advertising. If you need help figuring this out, there are resources available.
Next, decide where to advertise: on social media or Google.
- Google Ads: Good if people search for your product or service when they need it.
- Social Media Ads: Better if your product is something people might buy on impulse or isn’t often searched for.
On Google, ads are shown based on keywords people search for. On social media, ads are shown based on the audience you select. Choose the method that makes the most sense for your business.
You can also consider influencer marketing. Influencers, who are popular on social media, can promote your product to their followers for a fee. Pick influencers who are affordable and have followers that match your target customers.
Step 3: Set Up Retargeting
Many visitors to your website won’t come back unless you remind them. This is where retargeting comes in. Retargeting shows ads to people who have already interacted with your business, like visiting your website, watching your social media videos, or engaging with your posts.
Retargeting helps you keep in touch with potential customers who might need a little more convincing. Set aside about 10% of your ad budget for retargeting. It’s a worthwhile investment because it helps bring back people who were interested in your business.
Conclusion
To market your new business effectively, start by setting up social media accounts, plan your advertising budget, and use retargeting to bring back potential customers. These steps will help you build trust, reach more people, and keep them engaged with your business.
