When people gather for events—whether it’s for business, entertainment, or learning—it creates a perfect opportunity for digital advertising. Since everyone is in one place physically, you can precisely target your ads based on their location. Also, because they share a common interest in the event, you have a good idea of what they might be interested in hearing from you. Here’s how you can make the most of this strategy:
Trade Shows
Trade shows are great for showcasing your business. You can advertise your booth number prominently so attendees know where to find you. When people click on your ad, direct them to a landing page all about the event and what you’re offering at your booth. Make it easy for them to schedule a meeting with you by including a contact form.
Continuing Education Events
Professionals like accountants and lawyers often attend seminars and conferences to earn continuing education credits. If your business serves these professionals, consider advertising at these events. For instance, if you provide insurance or mortgages, you could target real estate professionals attending CE classes with a message tailored to their needs.
Sporting Events
Arenas and stadiums draw large crowds, and many attendees spend time on their phones during breaks in the action. This is a prime opportunity for digital advertising. You don’t need to be a major sponsor to reach the right audience. For example, if there’s an auto race, you could advertise products related to manufacturing, tools, or auto parts.
Concerts
Concerts attract diverse audiences based on music preferences, which can provide insights into demographics and lifestyles. You can capitalize on this by targeting concertgoers with ads that resonate with their interests. Large concerts at arenas or stadiums are particularly effective for reaching a wide audience.
Movie Theaters
Before movies start, audiences often browse on their phones. This idle time is perfect for displaying your ads when they are looking for engaging content. Imagine your ad appearing on their screens just as they’re scrolling through.
You might wonder how these ads are delivered. It’s a mix of technical know-how and creative strategy. We use geofencing, which creates a virtual boundary around a location, to deliver ads to anyone inside that area. Combined with our expertise in advertising, copywriting, and design, we ensure your message reaches the right people effectively.
By targeting events with digital advertising, you can engage with your audience when they are most receptive, making your marketing efforts more effective and impactful.
