Writing and maintaining a blog on a consistent schedule can be challenging, but it’s crucial for the success of your online presence. Publishing regular blog posts is not just about filling up your website; it’s a strategic move that significantly impacts your search engine rankings and overall online visibility.
As a content marketing agency deeply involved in daily blogging, we firmly believe that blogging is one of the most effective ways to market your business online. Therefore, understanding the frequency with which blogs should be updated is not trivial geekery; it’s essential for the sustainability and growth of your online business.
So, what’s the magic formula for blog posting frequency? Is once a week sufficient, or are there advantages to posting more frequently? Let’s delve into how often blogs should be updated in 2018 and beyond.
For newcomers to blogging, the recommendation is straightforward: aim to publish at least one blog post per week, consistently on the same day each week. This schedule ensures a steady stream of content to share on social media platforms and helps in improving SEO by targeting specific keywords.
In the realm of eCommerce, businesses should ideally aim for two to three blog posts per week. The benefits of this frequency will be discussed further below.
If the idea of writing several posts weekly seems daunting, consider delegating the task among your team members. Define your brand voice and establish a standardized format for blogs, ensuring consistency across different authors.
The advantages of more frequent blogging are significant. According to a study by Hubspot, companies that published 16 or more blog posts per month experienced nearly 3.5 times more traffic and generated about 4.5 times more leads compared to those publishing fewer posts. These statistics underscore the impact of regular blogging on increasing website traffic and lead generation.
Consistent blogging also enhances your reputation as an industry expert. Regularly producing content on specific topics not only boosts your knowledge but also positions you as a credible authority in your niche. This can lead to increased recognition and trust among your audience, potentially transforming you into a respected figure within your industry.
However, determining the ideal frequency of blog updates is not solely dependent on statistical data. Understanding your audience’s preferences and behaviors is equally crucial. While publishing more frequently generally yields better results in terms of traffic, the quality of content should not be compromised. Balancing quantity and quality is key to sustaining a successful blogging strategy.
Creating a content calendar can greatly facilitate the blogging process and ensure consistency. At Exposure Ninja, we advocate for using content calendars to plan blog topics well in advance. By aligning your content with relevant events and seasonal trends, you can maintain a steady flow of engaging content throughout the year.
Building a content calendar involves mapping out each month and identifying key dates and events that are relevant to your business. This proactive approach not only streamlines your content creation efforts but also enhances your ability to publish timely and relevant blog posts.
While committing to a set number of blog posts per week may seem daunting, the long-term benefits outweigh the initial challenges. Whether you aim for two, three, or more blog posts weekly, maintaining a consistent schedule is crucial for maximizing the impact of your content marketing efforts.
If managing regular blog updates becomes overwhelming, outsourcing blog writing to professionals is a viable option. Hiring a skilled writer who understands SEO and content marketing can alleviate the burden while ensuring high-quality content that resonates with your target audience.
In conclusion, while the frequency of blog updates is important, consistency and quality should always be prioritized. By strategically planning and executing your blogging strategy, you can effectively enhance your online presence and achieve sustainable growth for your business.
