For many online businesses, generating leads is a key part of their marketing strategy. Even if it’s not your main focus, collecting good leads can really help your business, especially if it’s a small one.
A solid lead generation strategy helps you find more potential customers and turn them into paying customers. Whether you run a blog or an online store, it’s important to increase traffic and get more leads for your business.
Here are nine effective lead generation strategies that almost always work well.
By using methods like offering free giveaways, improving your landing page, and tweaking your about page, you can boost your lead generation efforts quickly and cheaply.
Why focus on lead generation?
Focusing on lead generation is important for the ongoing growth and success of any business, especially small ones. Here’s why:
- Sustained business growth: Consistently generating new leads creates a steady stream of opportunities to convert into sales, which is essential for long-term business growth and stability.
- Increased sales and revenue: Effective lead generation targets individuals who are already interested in your products or services, increasing the chances of conversions and leading to higher sales and revenue.
- Cost-effective marketing: Compared to traditional marketing methods, lead generation can be more cost-effective. Digital lead generation tactics often require less investment and can yield higher returns, allowing you to use your resources more strategically.
- Better customer insights: Lead generation involves collecting valuable data about potential customers. This information provides insights into their needs, preferences, and behaviors, helping you tailor your marketing messages and improve product offerings.
- Scalability and adaptability: A well-structured lead generation strategy can be easily scaled to match your business’s growth. As your company expands, you can adjust your lead generation efforts to target new markets or demographics.
9 Lead Generation Tactics That Work
Now that you understand the importance of lead generation, here are nine proven tactics to attract and convert potential customers.
- Offer an awesome free giveaway:
- One of the quickest ways to generate leads is by offering a great free giveaway, known as a “lead magnet.” It should be something valuable to your audience, like a special report, an ebook, or a free tool. If you run an online store, you can offer a discount coupon for their contact info. When visitors provide their personal info, it shows they’re interested, making their contact details very valuable.
- Generate leads with a landing page:
- Landing pages are often the first part of the sales funnel that potential leads see. They’re a place where you can explain your products or offers in detail. If you have a free giveaway, create a fantastic landing page that highlights it and markets your site, products, and content. Explain how your giveaway benefits visitors to increase lead quality.
- Use gated videos:
- Gated content requires visitors to complete a form to view it. This helps capture contact info from interested prospects. Be aware that gating can reduce the number of views. Use tools like Wistia Turnstile to add an email opt-in form to your videos.
- Optimize your About Us page:
- The “About Us” or “Meet the Team” page can do more than just inform visitors about your company. It can generate leads by explaining who you are, what you offer, and your unique value proposition. Include social proof and a call-to-action.
- Mention giveaways in your email signature:
- Mentioning your giveaways in your email signature is an effective way to generate leads. Include a link to your site and mention your giveaways in every email you send. Consider using an email signature service for specific formatting needs.
- Use remarketing ads:
- Remarketing targets visitors who have been to your site before. These visitors are better leads because they’re familiar with your site. Use remarketing ads to bring them back and complete a purchase. Personalize your campaigns for better results.
- Use exit-intent popups:
- Exit-intent popups can capture leads from visitors who are about to leave your site. These popups appear when a visitor’s mouse indicates they intend to leave. Offer new information, suggest other content or products, or offer a coupon to encourage them to join your list.
- Partner with an influencer:
- Partnering with influencers can generate leads. Influencers on social media can help you reach your target audience
